The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension, marking a significant leap in digital fan engagement with the introduction of new products during the ICC Men’s T20 World Cup 2024.
Introducing ICC Crictos SuperTeam
The highlight of this partnership is the launch of ICC Crictos SuperTeam, a Web3 fantasy game that incorporates officially licensed ICC digital video collectibles. This innovative game allows fans to create fantasy teams using their ICC Crictos and compete in various contests. Players can win exciting rewards daily, showcasing their cricket knowledge to the global community.
Building on Past Success
The partnership builds on the previous success of ICC Crictos, which has revolutionized fan engagement in cricket over the past two years. ICC Crictos offers fans exclusive digital video collectibles that commemorate the greatest moments in cricket history, from iconic match-winning sixes to stellar performances by the world’s top players.
Enhanced Fan Experiences
ICC Crictos have brought fans closer to the action through unique activations. Fans who attended the ICC Men's T20 World Cup 2022 received special ICC Crictos, and exclusive behind-the-scenes experiences were offered. Additionally, events like ICC Quiz Night and ICC Stadium Tours have enriched the fan experience, allowing enthusiasts to meet their heroes and participate in activities celebrating the spirit of cricket.
Official Statements
Finn Bradshaw, ICC Head of Digital, expressed excitement about the new launch: “We are thrilled to unveil ICC Crictos SuperTeam, offering cricket fans a novel gameplay experience for the ICC Men’s T20 World Cup 2024. This new era of digital engagement will use innovative technology to deepen fan interaction and grow the sport globally. Signing up will bring fans closer to the game and make them part of the biggest cricket carnival from anywhere in the world.”
Anshum Bhambri, Co-Founder and CEO of FanCraze shared his enthusiasm: “The ICC Men’s T20 World Cup has hosted countless iconic moments and players over the past 15+ years. As cricket fans, launching SuperTeam is a dream come true since we founded FanCraze. It’s a significant milestone as we aim to build a global community for cricket fans. We eagerly anticipate seeing fans create fantasy teams with their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom, building upon FanCraze’s users across over 100 countries.”
Looking Ahead
The extended partnership between ICC and FanCraze is set to redefine how cricket fans engage with the sport digitally. With the launch of ICC Crictos SuperTeam, fans worldwide will enjoy a more interactive and rewarding experience, bridging the gap between the virtual and real worlds of cricket. This initiative not only honors the exceptional talent in cricket but also paves the way for a more connected and engaged global fanbase.
.png)
If you have any doubts, Please let me know